FEATURING OR STOCKING MAHJ TILE HAUS?
We welcome editorial features, design collaborations, partnerships.
Meet the founder
Caroline Johnson
Founder & Creative Director - 30A Florida
Caroline's path to Mahj Tile Haus is anything but linear. She began as a professional photographer — shooting global destinations, covering New York Fashion Week. That eye for beauty and storytelling never left her. After rising to VP at a Fortune 10 healthcare company and serving on the UCF Healthcare Informatics advisory board, she relocated to 30A on Florida's Emerald Coast. She discovered mahjong, built a community around it, and founded the brand she wished had existed all along. She serves on the board of Tina's Warriors, an oncology nonprofit.
"She has built a lifestyle where design, play, and storytelling meet in timeless elegance."
Caroline Johnson, Founder
Our Philosophy
Imperial Lotus
Our most collectible release. Deep cultural reverence meets modern couture restraint. Produced in very limited runs.
Coral & Coast
The collection that started it all — warm coral, coastal references, and the Emerald Coast light that shaped the brand's visual identity.
Palm Royale
A nod to the golden age of resort living. Elegant palm forms and warm whites that evoke an unhurried afternoon.
Couture Confection
Fashion-forward and unapologetically playful. Where the runway meets the game table.
White Lotus
Stripped to its essence. Ivory and cream tones make this the most quietly luxurious set in the lineup.
Sunwashed Citrus
Bright, optimistic, and distinctly coastal. Designed for summer play and golden evenings.
Coastal Holiday
Our holiday offering — considered for gifting as much as playing. The presentation alone is a statement.
Campaign No. 01
Anne Barge
Bridal Couture · Spring 2024
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Anne Barge, Creative Director
Campaign No. 01
Arden Upton
Coastal Ready-to-Wear · Summer 2024
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Coastal Ready-to-Wear · Summer 2024
Partner with us
Open to Collaboration
Every great partnership starts with a conversation.
Caroline responds to partnership inquiries personally. We move quickly.
As Seen In
FLAMINGO MAGAZING | VOGUE LIVING | ELLE DECOR | DOMINO | THE KNOT | SOUTHERN LIVING | CONDE NAST
At a Glance
Let's tell a beautiful story together
We welcome press inquiries, editorial features, collaboration proposals, product loan requests, gift guide submissions, and trade partnerships. Caroline responds personally. We move within 2 business days.